Meet the founder
Experience you can rely on.
Guidance you can understand.
Afra Mohamed brings over 25 years of marketing and sales experience to helping small businesses, schools and families take their next step.
Founder & Managing Director
Afra Mohamed
Afra holds a BA in Politics and International Relations. Her education supports the research, problem-solving and communication she brings to her work.
Her experience includes marketing, sales, school communications and client support. She helps organisations share their message clearly and connect with the people they want to reach.
Afra also specialises in navigating independent and grammar school admissions. She guides families through school choices, bursaries, scholarships and application deadlines.
Completing her degree alongside her career took hard work and determination. She brings that same commitment to understanding your needs and helping you move forward.
How Afra can help.
School guidance
Understand school choices, applications, bursaries and scholarships.
Marketing & sales
Help businesses, schools and tuition centres reach the right people and explain what they offer.
Clear communication
Listen to your needs, explain your options and keep you informed.
Planning & support
Break your goals into practical steps and keep track of what needs to happen next.
Our approach
We listen.
We plan.
We help you move forward.
Every business and family has different needs. We start by understanding yours, then offer clear advice and practical next steps. Based in North London, Afra works online with clients across the UK.
I-R-A-Z is an independent consultancy. Schools decide admissions, bursaries and scholarships; these cannot be guaranteed.